Marketing Strategies

Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.

When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives. Each of the strategies has pre-calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level. If there is an absence of a well thought strategy in a marketing plan means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.

At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models and the 3C’s model is considered for this purpose. To calculate the company’s strategic position, Ansoff matrix is used. The 3C’s model determines the factors, which leads to the success of a marketing campaign. There are three key parties involved in this model the corporation, the customer and the competitors. The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.

The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor. The customer and his interest form the basis of any strategy. The competitor also plays a vital part. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.

When making a marketing plan depending on some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not. The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.

There are different types of marketing strategies based on some criteria. Challenger, Leader and Follower are types of market dominance strategies. Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration. Close followers, late follower and Pioneers are types of innovation strategies. Innovation strategies are meant to trigger the rate of product development and model innovation. It helps the firm to incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies. Growth strategies facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.

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Doing Research on Marketing

Research on marketing is essential to understand the pattern of marketing. This is possible by searching existing knowledge related to business marketing. It is a form of business research, business-to-business marketing research and business marketing research. Marketing research is done in many forms and all these forms are known as problem-identification research.

Research in advertising is done to determine the copy testing of advertisements. It is also used to know the efficiency of ads placed in any medium, the customer attention it gets, the message it delivers and how it motivates the customers to buy the product. Commercial eye tracking is done to understand the visual behavior of the customer. Ads, websites, etc., are analyzed for this. Before an advertisement is released in the market, its performance can be forecasted with the help of copy testing which takes consumer’s level of attention, motivation, brand liking, and entertainment into consideration.

When a customer buys something online he analyses it in order to make the decision, this one of the criteria on which consumer decision research is done. Interviews and surveys can be done to understand consumer’s level of satisfaction, which is known as customer satisfaction studies. The demographic and psychology of the people of a particular geographical region can be studied with the help of segmentation research.

When analyzing is to be done about brand recognition, brand performance, brand preference and awareness, ad tracking is done. A favorite brand can be recognized with the help of brand equity research. Tests are conducted so as to determine what customer thinks about a brand or a product and it is specifically known as brand name testing. The demand of a product can be understood by demand estimation. After the demand of the product is taken care of, the quality should be checked from time to time. Appointing mystery shoppers who is usually an employee of the market research firm does this. He buys goods through a salesperson and notes down the whole experience. This procedure can be used to do research about rival companies’ products.

Before practical application of a concept, concept testing should be done which tells whether the targeted audience will like the idea or not. Test marketing is done by introducing a product in small numbers in the market and observing the sales, after which the product is launched on a large-scale. After the initial phase, when the company thinks of increasing the price of the product, price elasticity testing should be carried out which shows customer reaction to price fluctuations. Distribution channel audits are conducted to understand the attitudes of retailers and distributors towards specific products and brands.

The more tech savvy form of marketing research is Internet strategic intelligence. The likes and dislikes of the customers can be directly known with the help of chats, blogs and forums. Online panels are a group of experts who accept the marketing research done online.

All the researches that are carried out can be classified as primary research, which gathers original research, and secondary research, which is based on a primary research and information published by other resources. Secondary research costs less as research is done on already researched data, but the result isn’t efficient.

The research designs used by marketing research are either based on questioning or are based on observations. Quantitative marketing research and qualitative marketing research are based on questioning. Quantitative marketing research is done to derive conclusions like questionnaires forms and survey. The number of respondents involved is high. Qualitative marketing research is done to understand something like in-depth interviews and projective techniques.

Marketing research based on observations is called experimental technique and ethnographic studies. Test markets and purchase laboratories are examples of experimental techniques. The quantity measured is determined by understanding the factors that are responsible for the success of a product and then one or some of the factors are changed and the result is observed. In ethnographic studies observations are done longitudinally or done at several instances of time or cross-sectional, or done at only a particular time.

Using Gardening to Get in Shape

While gardening is usually thought of as a productive way to grow beautiful plants and obtain tasty fruits and vegetables, few gardeners have ever considered the immense amounts of exercise one can get in the process of gardening. While you can get almost as much muscle (if not more) exercise as you do working out, it is very productive at the same time.

You may wonder how gardening could possibly give as much exercise as working out. Just think about all the various facets of preparing a garden. There are holes to be dug, bags and pots to be carried, and weeds to be pulled. Doing all of these things help to work out almost every group of muscles in your body.

My brother is a fanatic about working out. Almost every time I call his house, I end up interrupting some muscle toning activity. I’ve never really enjoyed working out, though, as it seems that the constant lifting of heavy things just puts a strain on my body with no immediate positive results. But while he is into working out, I am almost equally enthusiastic about gardening. I work outside improving my garden almost every day. I think I definitely surprised my brother when he realized that I am almost as muscular as he is; but I have never lifted a single dumbbell!

Before you go out into your garden, you should always stretch out. Even if your goal isn’t to work out and get exercise, it’s still a good idea. Often gardeners spend long periods of time hunched over or bent over. This can be bad for your back. So not only should you stretch out before hand, but you should always take frequent breaks if you’re spending long amounts of time in these positions.

Weeding and pruning are some of the best workouts a gardener can get. With the constant crouching and standing, the legs get a great workout. If your weeds are particularly resistant, your arms will become particularly toned just from the effort required to remove them from the ground. If you plan on taking the whole workout think very seriously, you should always be switching arms and positions to spread out the work between different areas of your body.

One of the most obvious ways to get exercise is in the transporting and lifting of bags and pots. Between the nursery and your house, you will have to move the bags multiple times (to the checkout, to your car, to your garden, and then spreading them out accordingly). As long as you remember to lift with your legs and not your back, transporting bags and pots can give you a fairly big workout, even though you probably don’t make those purchases very often.

Mowing your grass can also be a great exercise. If you’ve got an older mower that isn’t self propelled, just the act of pushing it through the grass will give you more of a workout than going to the gym for a few hours. During the course of mowing the grass, you use your chest, arms, back, and shoulder to keep the mower ahead of you. Your thighs and butt also get worked a lot to propel the mower. Not only do you get an all around muscle work out, but it can improve your heart’s health. It’s good for you as a cardiovascular activity, as well as a great way to lose weight due to the increased heart rate and heavy breathing.

If you plan on using gardening as a way to get in shape or lose some weight, you can hardly go wrong. Just be sure to stretch out, drink plenty of water, and apply sunscreen. As long as you take steps to prevent the few negative effects such as pulled muscles, dehydration and sunburn, I think you’ll have a great time and end up being a healthier person because of it.

Picking the Ideal Location for your Garden

Once you have picked what garden you want, there are many other factors
you need to decide before you actually get to work with your gardening
tools. Mainly you need to choose its location. This is usually decided by
several factors: How you will water it, how much shade it needs, etc. Some
of these questions can be very important in deciding whether your garden
lives or dies, so don’t take them lightly. You need to take each one into
special consideration.

Choosing the garden’s location within your yard is one of the more
important things to decide. You want to choose a location that will
provide an ideal climate for the plants in your garden. I don’t know what
type of garden you’re dealing with so I can’t give you specific advice,
but if you do a Google search for the plant you’re dealing with then
you’ll find a plethora of sites informing you about the perfect conditions
for its growing. After this, it’s just a matter of finding the most shaded
or most sunny spot in your yard.

Another deciding factor is how you plan on watering your garden. If you
have a sprinkler system already installed for your grass, then it could be
a good idea to put your garden in the middle of your yard. Then it will
get watered at the same time, and require no extra work from your part.
But if this doesn’t provide for a good location for your garden, then you
might end up watering it by hose or dragging a sprinkler out there. In
this case, just make sure your garden is within the ideal distance for a
hose to reach. While this might not seem like a good thing to base the
entire location of your garden on, you’ll be surprised at how nice it is
to plan out in advanced.

Getting the perfect amount of shade for your garden can be a difficult
endeavor. Once you have a basic idea for where you want your garden, you
might want to watch it and record how many hours it spends in sunlight and
how many it spends in shade. Compare your findings to an online web site,
and you should be able to determine whether the spot you chose is ideal or
not for planting and starting your garden in. Of course the amount will
change as the seasons change, but this should give you a good idea of what
to basically expect for the rest of the year. If necessary, later you can
put up some kind of shade to protect your garden from getting too much sun.

After you’ve determined the ideal place for your garden and whether it has
the right amount of sunlight, and whether you will be able to conveniently
water it, you’re one step closer to actually starting your garden. Of
course there are other factors that I have overlooked here, but mostly you
should be able to decide whether your location is good or not based on
common sense. Just think: If I were a plant, would I be able to flourish
here? If you can honestly answer yes, then I think its time for you to
head out to your local gardening store and buy the necessary soil and
fertilizer to get started! Have fun!

Finding Re-Financing Information

Homeowners who are considering re-financing but are not knowledgeable about the subject have a number of options available to them for finding more accurate information regarding the types of re-financing options available as well as the ways to obtain the best available rates and tips for finding a reputable lender. This information can be obtained through a number of resources including published books, Internet websites and conversations with experts in the financial industry who specialize in the area of re-financing. All of these sources can be very helpful but there are also precautions homeowners must take when using each information source. Taking these precautions will help to ensure the homeowner is receiving accurate information.

Using Books for Research

Published books are often considered to be one of the most reliable resources for researching re-financing options. However, not all books on the subject are created useful. Readers may find some books provide a great deal of useful, current information while others books are filled with outdated information and information which is not 100% accurate.

The best way to select a book or books when researching the subject of re-financing is to start the search with books that were only recently published. This is important because the financial industry is continually evolving and as a result books which were published only a few years ago may already be considered out of date.

Homeowners should also seek out independent reviews when considering books on the subject of re-financing. This is important because books which consistently receive solid reviews from consumers are likely to be worthwhile. Conversely books which consistently receive negative reviews are likely to not be worthwhile. Homeowners should seek out highly recommended books while avoiding those that are not highly recommended. This may prevent the homeowner from wasting time reading books which are not informative and may even be inaccurate.

Using the Internet for Research

The Internet is another resource which can be very valuable for homeowners who are considering re-financing their home. The Internet is filled with valuable information but there is also a great deal of misinformation floating around on the Internet. Homeowners who are completely uninformed about the re-financing process may not be able to distinguish between the useful information and the misinformation. As a result these homeowners may be led astray by inaccurate information on the Internet. Homeowners who wish to avoid the potential for this problem should consider verifying the information they find online through an outside source such as a published book from a renowned author or by conferring with an expert in the subject of re-financing.